How to Sell Event Tickets Online in Nigeria

Whether it's a hangout, a masterclass, a conference or a live online class, selling tickets in Nigeria often looks like this: a flyer on Instagram, "send your name and payment proof to my DM", a long spreadsheet, and chaos at the door when three people show the same screenshot.

There's a better way. This guide covers how to plan your tickets, sell them online and check people in quickly, with no spreadsheets.

Step 1: Decide what kind of event it is

Start with the basics:

• In person or online? In-person events need a venue and check-in. Online events need a meeting or streaming link.
• How many people can you take? Your venue size, or how many you can handle in a live class.
• What's the date and time? Avoid clashes with big events, public holidays and paydays if your audience is price-sensitive.

Step 2: Set up your ticket types

Different ticket types help you sell earlier and earn more. Popular options:

• Early bird: cheaper, limited number, gets people committing early
• Regular: your standard price
• VIP: better seats, a meet-and-greet, a goodie bag, or a recording afterwards
• Group or table: for friends and companies buying together

Give each ticket type its own limit so you never oversell. Free events still benefit from tickets, because they tell you who's coming.

Step 3: Price your tickets

Work backwards from your costs:

1. Add up your costs: venue, food, sound, decoration, speakers, ads
2. Decide how many paying guests you can realistically get
3. Divide your costs by that number to get your break-even price
4. Add your profit on top

If your audience is new to you, a lower early bird price helps build trust. If people already know your events are good, don't be afraid to charge more.

Step 4: Sell tickets online

On Koseisa, you can create your event in minutes:

• Add your title, date, venue (or online link), and a cover image
• Create your ticket types, each with its own price and limit: free, paid, or pay what you want
• Share your event link, or your QR code invite card, on WhatsApp, Instagram or a printed flyer

Buyers pay by card or bank transfer, and their tickets arrive in their email straight away, each with its own QR code. You can watch your sales live from your dashboard.

Step 5: Promote your event

• Count down. Post more often as the date gets closer. "10 early bird tickets left" works.
• Get your speakers or guests to share. Their audience is your audience.
• Use affiliates. Let other creators share your event for a commission on each ticket they sell.
• Show what people will get. Photos and clips from past events sell the next one.

Step 6: Check people in at the door

This is where most events go wrong. With QR tickets, it's quick:

• Open the scanner on your phone and scan each guest's ticket
• Each ticket can only be used once, so screenshots and forwarded tickets don't get two people in
• You can see how many people have arrived as the event goes on

Have a second person with a phone scanning if you expect a big crowd at once.

After the event

• Post photos and thank-you messages while people are still talking about it
• Ask attendees what they'd like next time
• Announce your next event while the excitement is high

Ready to sell your first ticket?

Create your event on Koseisa for free, or watch the one-minute guide to selling event tickets and checking people in.