Brand Deals for Micro-Influencers in Nigeria

Many Nigerian creators think brand deals start at 100,000 followers. They don't. Brands, especially small and growing Nigerian businesses, often get better results from creators with a few thousand engaged followers in the right niche than from a celebrity whose audience scrolls past ads.

If you're a micro-influencer, this guide shows you how to get noticed, how to pitch, and how to get paid without the usual "I'll send it next week" stress.

Why brands like micro-influencers

• Trust. Your audience knows you. A recommendation from you feels like advice from a friend.
• Niche. A skincare brand wants skincare followers, not just big numbers.
• Engagement. Smaller accounts often get more comments and saves per post.
• Budget. Many brands can afford several micro-influencers for the price of one big name.

Step 1: Own a niche

Brands search by niche: food, fashion, beauty, tech, fitness, parenting, comedy, business. If your content is all over the place, it's hard for a brand to see where they fit. You don't need to post about one thing only, but most of your content should serve one clear audience.

Step 2: Make your profile brand-ready

Before you pitch anyone, make sure a brand that looks you up sees a professional:

• A clear bio that says what you post about and who watches
• Your best posts pinned, especially any that feature products
• Your audience details: rough location, age range and what they care about
• A rate card: your packages and prices, in one place

A rate card saves weeks of back-and-forth. Brands can see exactly what they get and say yes faster. Here's our guide on how much to charge brands.

Step 3: Pitch brands yourself

Don't just wait to be discovered. Make a list of 20 brands you already use or would happily recommend, especially Nigerian businesses that already work with creators.

A short pitch that works:

Hi [brand], I'm [name], I make [type of content] for [who] on [platform]. My audience is mostly [location / age / interest]. I love [product] and I'd like to show it to them through [idea]. My packages and rates are here: [your link]. Happy to adjust to your goals.

Keep it short, personal and specific. Send it by email or DM, then follow up once a week later if you hear nothing.

Step 4: Be easy to find

On Koseisa, creators with a rate card appear in Find creators, where brands search by niche, platform, state and budget. Your profile ranks higher when you've verified your ID and when brands you've worked with are verified on your profile. Here's how to rank higher in Find creators.

Step 5: Get paid properly

The biggest headache in Nigerian brand deals isn't finding them, it's getting paid. Posting first and waiting weeks for payment, or not being paid at all, is far too common.

On Koseisa, brand deals work like this:

1. A brand finds your rate card and sends you a brief
2. You reply with an offer: what you'll deliver and when
3. The brand pays up front. The money is held, not sent to you or back to them
4. You do the work and share it
5. The brand approves, and your earnings clear into your wallet

If something goes wrong, either side can report a problem, and Koseisa reviews what both of you send before deciding. Every completed deal also shows as a verified brand on your profile, which helps you win the next one.

You keep 91% of each brand deal.

Mistakes that cost micro-influencers deals

• No prices. "DM for rates" makes busy brands move on.
• Saying yes to everything. Promoting products that don't fit your audience loses their trust, and future deals.
• Working for "exposure". Free products are fine sometimes, but your time and audience have value. Price them.
• Missing deadlines. Reliable creators get booked again.

Start getting booked

Create your free Koseisa page and build your rate card. Free plans include up to 2 rate card packages. See how rate cards work.